By Muhammad Nabil
Top social media influencers gathered on the 8th of April to celebrate Influence Asia 2017, Asia’s largest social media awards show. The event was held at the Plenary Hall, Kuala Lumpur Convention Centre (KLCC) in Kuala Lumpur, organised by influencer marketing and media company Gushcloudand hosted by Korean digital marketing group Yello Digital Marketing (YDM).
Winners were decided through closed door peer-to-peer voting by the Top 4 nominees of each category: Food, Health and Fitness, Beauty, Lifestyle, Fashion, Parenting, YouTube Channel, YouTube Personality and Breakout Influencer. All in all, a total of 252 influencers participated in the event, a significant increase compared to 180 influencers in 2015. This year, Vietnam and South Korea make the list for participating countries, bringing the total to 7, including Singapore, Malaysia, Philippines, Indonesia and Thailand. Other than that, the 7 top influencers from each country were titled ‘Influencer of the Year’. Another award given by the host country, Malaysia,the Influencer’s Choice Awards, were awarded to 3 winners based on voting done by Malaysian-based influencers who attended the event.
“The theme this year is is ‘For The Future’, with the brand promise as ‘Creating Tomorrow’s Positive Influence’. Gen Y’s read and watch a lot of content that the influencers create. The aim is to let the nominees acknowledge and appreciate the responsibilities that they hold over future generations. Influence Asia serves as a platform to uphold standards and celebrate individual and group efforts in creating strong and positive content for the future,” said Ms Althea Lim, Executive Producer of Influence Asia 2017.
The event also featured headline acts such as Korean pop star Jessica Jung, supported by homegrown talent De Fam, Project E.A.R, a collaborative act from 5 different countries across South East Asia, Singaporean rapper Kevin Lester A.K.A The Lion City Boy, top Indonesian singer-songwriter Tulus and Vietnamese pop singer and current judge on The Voice Vietnam, Noo Phuoc Thinh.
The show also featured awards presenters who are top influencers in their categories, such as Carli Bybel (US) and Shannon Harris (NZ) for the beauty category, Lilymaymac (AUS) for the lifestyle category, Anis Nabilah (MY) for the food category, Sririta Jensen (TH) for the fashion category, Liane V (US) for the YouTube personality category and Brett Cap (US) for the health and fitness category.
Mr David Lee Sang Seok, CEO of YDM said: “The growth of social media and its focus on digital content market expansion are proven to be a global trend. In particular, influencers who produce high quality creative contents will play an even more important role in leading the digital content marketing scene. Through Influence Asia, influencers in Asia will have a chance to network and celebrate their glory moments together.”
Influence Asia targets to be the largest, most watched and respected live awards show, in honouring individual or group achievements in the social media industry across Asia. By building professionalism, sustainability, positivity, legitimacy and respect amongst all players in the industry, Influence Asia provides the platform for influencers in Asia to celebrate together.
List of Winners
SINGAPORE
Top Lifestyle Influencer
Naomi Neo
Top Fashion Influencer
Mae Tan
Top Beauty Influencer
Miyake Ng
Top Health & Fitness Influencer
Sandra Riley Tang
Top Food Influencer
Top Food Influencer
Daniel Ang (DanielFoodDiary)
Top Parenting Influencer
Amber Yong (Leia Lauren)
Top YouTube Personality
Yan Kay Kay
Top YouTube Channel
Wah!Banana
Top Breakout Influencer
Michelle Tan (Night Owl Cinematics)
Influencer of the Year
Eden Ang
MALAYSIA
Influencers’ Choice Awards
JinnyboyTV
Dan Khoo Productions
Dennis Yin
Top Lifestyle Influencer
Cupcake Aisyah
Top Fashion Influencer
Emma Shazleen Ali
Top Beauty Influencer
Chanwon
Top Health & Fitness Influencer
Joanna Soh
Top Food Influencer
Eunice Martin
Top Parenting Influencer
Cheesie
Top YouTube Personality
Jin Lim (Jinnyboy)
Top YouTube Channel
JinnyboyTV
Top Breakout Influencer
Luqman Podolski
Influencer of the Year
JinnyboyTV
INDONESIA
Top Lifestyle Influencer
Elle Yamada
Top Fashion Influencer
Ria Miranda
Top Beauty Influencer
Cindercella
Top Health & Fitness Influencer
Melanie Putria
Top Food Influencer
Anak Jajan
Top Parenting Influencer
Jennifer Bachdim
Top YouTube Personality
Arief Muhammad
Top YouTube Channel
Tim2One
Top Breakout Influencer
Jennifer Bachdim
Influencer of the Year
Arief Muhammad
THE PHILIPPINES
Top Lifestyle Influencer
Joyce Pring
Top Fashion Influencer
Tricia Gosingtian
Top Beauty Influencer
Janina Vela
Top Health & Fitness Influencer
Gretchen Ho
Top Food Influencer
Cheryl Tiu
Top Parenting Influencer
Andi Manzano
Top YouTube Personality
Lloyd Cadena
Top YouTube Channel
Wil Dasovich
Top Breakout Influencer
Wil Dasovich
Influencer of the Year
Wil Dasovich
THAILAND
Top Lifestyle Influencer
Pimtha
Top Fashion Influencer
JuneJune Patcha
Top Beauty Influencer
Nutty Ploy
Top Health & Fitness Influencer
Meiji Anorma
Top Food Influencer
Starving Time
Top Parenting Influencer
Ploy Chidjun
Top YouTube Personality
Jannine Weigel
Top YouTube Channel
MyMateNate
Top Breakout Influencer
Claudine Craig
Influencer of the Year
VRZO
VIETNAM
Top Lifestyle Influencer
Vu Phuong Thanh (Gao)
Top Fashion Influencer
Chau Bui
Top Beauty Influencer
Changmakeup (Trang Ngo)
Top Health & Fitness Influencer
Linn Nguyen (Erin)
Top Food Influencer
Phanh Anh Esheep
Top Parenting Influencer
Vu Phuong Thanh (Gao)
Top YouTube Personality
JVEvermind
Top YouTube Channel
Fap TV
Top Breakout Influencer
Rocker Nguyen
Influencer of the Year
Mai Ngo
KOREA
Top Lifestyle Influencer
Sub Cho (Josub)
Top Fashion Influencer
Nanjeong Lee
Top Beauty Influencer
Suhye Park (Ssinnim)
Top Health & Fitness Influencer
Euddeum Shim
Top Food Influencer
Mansu Jung (Banzz)
Top Parenting Influencer
Yebeen Kim (Yebin)
Top YouTube Personality
Joel Bennett
Top YouTube Channel
Suhye Park (Ssinnim)
Top Breakout Influencer
1 Million Dance Studio
Influencer of the Year
Mansu Jung (Banzz) Original Article : http://thelevel.my/winners-named-at-influence-asia-17/